Artiklar

The Peak-End Rule: Unleashing the Science of Memorable Experiences in Retail

In today's fast-paced and hyper-competitive world, Accenture reports that a whopping 87% of organizations say traditional experiences no longer satisfy customers. It's clear that merely being "good" isn't enough anymore. To truly break through with customers, your brand needs to stand out and create a lasting impression. Enter the Peak-End Rule - a scientifically proven way to make your customer experience truly memorable.

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How to Motivate Staff by Checking In on Them and Giving Them a Quantifiable Way to Measure Customer Satisfaction

A highly motivated workforce is more productive, more helpful and more friendly in customer interactions, and more likely to stay working at your business for longer. There are many different solutions to increase motivation levels but some factors, such as the demographics of the employees, the type of work they do or level they are at, and the timing of initiatives, must be considered.

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Five Key Attributes of the Perfect Response to Complaints

You’re gathering feedback from the people that use your facilities, but are you responding adequately to it?

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How to Use Voice of the Customer Tools to Improve Quantity and Quality of Customer Feedback

Every successful business understands the importance of knowing what their customers want and what they think about the service and/or products. Many businesses have processes in place to collate customer feedback but not all companies invest the same amount of efforts into ensuring the customer feedback tools they are using are the most effective ones available.

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5 Essential Survey Questions for Post-Pandemic Retailers

It’s no secret that consumers have gotten pickier over the years. Even before the pandemic, the ever-increasing demand for better and faster service put a strain on retailers. Those who embraced e-commerce technologies had a leg up in this regard, as they could offer consumers unhindered convenience right at home. On the other hand, consumers still valued the brick-and-mortar experience, as it allowed them to try out products before making purchases online.

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What Score is Considered as Good for a Net Promoter Score?

The Net Promoter Score (NPS) is commonly used by companies to measure customer loyalty and while many businesses have successfully implemented NPS score collation, there is often some confusion regarding what is actually considered to be a ‘good’ NPS score.

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Two Powerful Ways to Keep And Win Catering Contracts

As a Catering Manager, you know that high diner satisfaction is the key to winning — and keeping — contracts. You also know that understanding diner satisfaction is easier said than done.

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How to Collect More Feedback Using the Ombea Anywhere Module

As the name suggests, the Ombea Anywhere Module helps you maximise survey responses at any physical or virtual touchpoint thanks to Ombea's beautiful and conversational survey engine.

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Four Ways To Be The Post-Covid Office Hero Using Real Time Feedback

Even during the darkest moments of the pandemic, many have speculated how the return to office would look -- if it happened at all.

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Patient Experience Trends in a Year Dominated By COVID-19 Implications

With the challenges of a health pandemic to contend with, health care and health systems around the world have looked very different in 2020. In the UK for example, at least seven hospital trusts cancelled or postponed planned operations recently, to help cope with the increased numbers of Covid-19 patients during the second wave of infections. There have been similar scenarios in hospitals across the world trying to cope with the demands of the pandemic.

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Post Covid-19: What Does Air Travel Look Like in the Future for Passengers?

Covid-19 has turned the travel industry upside down. Some airlines have collapsed and those that have managed to survive have been running a very limited flight schedule since the initial travel bans that reduced flights to a bare minimum. Non-essential travel has been banned by many countries around the world, significantly reducing the flights that have been made in 2020

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