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The XM platform

for Continuous Local Improvements

With Ombea, it's the little things like a warm greeting or a quick service that add up to big wins in customer satisfaction.

Transform Ambitions into Results

You know what fuels your growth: be it staff responsiveness, wait times, or product diversity. Ombea not only aligns with these goals but propels your front-line staff to make real-time, impactful actions. With us, every moment counts, in every outlet, every day.

500 Million+ Voices Heard in Over 120 Countries

Empower Your Frontline

Ombea is crafted to prioritize your frontline, equipping them with the insights and motivation to elevate customer experiences. Witnessing the direct effect of their efforts boosts their drive to excel further.

Fix Problems Fast

Receive instant alerts for tasks needing attention or issues that require a swift response. Our simple inbox allows for seamless feedback management, collaboration with colleagues, task delegation, and adding personal notes.

Focus Efforts for Impact

Guide your team’s efforts intelligently, focusing on impactful actions without the data analysis overload. Ombea simplifies complex insights, enabling your staff to concentrate on what truly matters.

Complete Visibility for HQ Teams Across All Channels

With Ombea, insights and actionable data are served to your local staff on a silver platter, while central teams gain a comprehensive overview of performance across all outlets and channels. We prioritize simplicity and the removal of unnecessary metrics to promote learning and improvement.

Insights team

Merge quality and quantity data, tagged with precise timing, for powerful insights. Our platform is designed for easy exploration and integration with your favorite tools.

Marketing team

Simplify survey distribution with seamless CRM integration, enriching customer profiles and enabling targeted campaigns. Plus, enhance your public reviews directly from customer feedback.

Online team

Dive into the "why" behind your analytics data, uncovering hidden insights and validating assumptions across all digital channels.

HR team

Give every employee a voice, improving engagement and job satisfaction. With Ombea, feedback is easy, making everyone feel part of the team, regardless of their work location.

Since we started, our already strong NPS has grown by approximately 10% annually, positively impacting our sales metrics.

Björn

Head of Customer Experience at Stadium

Guided by Ombea's daily insights, we transformed customer interactions into measurable success, elevating our NPS by 34% and expanding our average basket size.

Christian

Operations & store development manager at Blomsterlandet

After we started using Ombea, we have seen a 19% increase in our customer satisfaction.

Jesper

Chief Sales Officer at Intersport

The data from Ombea guides our decisions to enhance the passenger experience, helping us understand and implement improvements effectively.

Martin

Traffic Director at VR

The Ombea platform has been instrumental in enabling us to consistently enhance and refine our service.

Michael

National Operations Manager at Lifestyle Fitness

Ombea is essential to our marketing and visitor experience strategy, ensuring we continuously understand our visitors' feelings and identify areas for improvement.

Kim

General Manager at Wildfowl & Wetlands Trust

Here's How Ombea Makes a Difference

We consolidate it all

Ombea effortlessly gathers high volumes of customer and employee feedback from every channel—whether on-site, online, or from public review sites—into a single, unified view.

We engage everyone

Ombea instills a daily culture of customer and employee focus across your organization, from the C-suite to the frontline.

We keep it simple

In a complex world, simplicity wins. Ombea focuses on actionable insights, making it an essential tool for continuous improvement.