Articles

The Peak-End Rule: Unleashing the Science of Memorable Experiences in Retail

In today's fast-paced and hyper-competitive world, Accenture reports that a whopping 87% of organizations say traditional experiences no longer satisfy customers. It's clear that merely being "good" isn't enough anymore. To truly break through with customers, your brand needs to stand out and create a lasting impression. Enter the Peak-End Rule - a scientifically proven way to make your customer experience truly memorable.

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5 Questions Healthcare Providers Are Asking Patients in 2021

You know the value of a positive patient experience. Happier patients are more engaged patients, meaning they’re more involved in their healthcare decisions. Happier patients will choose you over other providers -- and tell their friends and family about it.

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10 Voice of Customer Tools You can Start with Today

As customer acquisition costs rise, the value of retaining customers skyrockets. It is important to constantly monitor the voice of the customer (VOC) -- what your customers are saying about your product, service and brand. Check out these 10 voice of customer tools.

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Your questions about Total Experience, answered.

You’ve probably heard the term total experience crop up recently. It’s been discussed on social media, thousands of blog articles, and it’s shaping up to be the buzzword of 2021. But what actually is total experience?

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What is Digital Customer Experience?

Customer experience was traditionally based around face-to-face interactions with a company and telephone conversations, or even written correspondence through the mail. These days, technology is at the heart of almost everything we do, and the health pandemic has in many ways fast-tracked technology usage.

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What is Customer Experience Analytics?

Customer experience analytics involves gathering and reviewing data from customer feedback, to gain greater insights into how a customer views a business’ product or service. Data is collected using a selection of different methods and channels, so that the customer experience team can organise the information and managers are able to make data-driven decisions based on the available information.

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Ombea & Trustpilot Join Hands to Help Brands Manage Customer Experience Online and On-site

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Best Strategies to Increase Employee Engagement

In this webinar, Mitt Nathwani discusses what is employee engagement, how to apply it in your own organisation, and how to avoid some of the common pitfalls and mistakes.

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42 Excellent Questions to ask with a Smiley Feedback Terminal

Surveys are a proven method to tackle customer experience improvements by collecting actionable bits of customer insights. Whether you deliver the survey via a smiley feedback terminal, a QR code, or on your landing page online, the key is to ask the question that will generate the most actionable data to optimize your business.

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COVID Vaccination Centers Adopt Touchless Smiley Terminals

We’ve just sent the first batch of touchless smiley terminals to COVID vaccination centers across Europe.

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The Complete Guide To Feedback Terminals

All the questions you've ever had about smiley feedback terminals answered.

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